The global probiotic market is projected to exceed USD 90 billion by 2026. Growth is no longer coming from new users — it is coming from new formats, new claims and new manufacturing capabilities.

Key Features

• Gummies and strips are outgrowing capsules in developed markets

• Postbiotics and paraprobiotics are expanding the addressable shelf

• Women's health claims are the fastest-growing segment

• Clean-label and traceability are becoming table stakes for retail listings

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